Aloha Everyone,
Walmart, the biggest retail chain in the world has market domination selling apparel, shoes, home furnishings, appliances, electronics, household goods, groceries, personal care, pharmaceuticals and more.
Walmart has two of the top five private label brands. They are Great Value brand purchased by 72.7% of US customers and Equate, purchased by 51% of US customers.
The Kroger Company had 60% of its private brands produced by third parties. Simple Truth is Krogers’ private label.
Some consumers shy away from private labels while others are attracted to them. For example, Costco’s private label, Kirkland is known for their consistent quality and lower pricing.
Personally, I prefer familiar products for personal care items such as Vicks and Vaseline. However I would be more flexible with household cleaning supplies, towels and office supplies, provided that their qualities are comparable to better known brands. Many households are feeling effects of the current economic conditions and switching to store brands and purchasing in bulk are one way to stretch the family budget.
Aloha -- Cathi
